Worked on the Proactive account.
- Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns increasing sales by 15% in the first 2 months and implemented new tools that allowed the company to keep increasing their sales month by month.
- Designed, built and maintained the social media presence and increased the brand awareness.
- Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
- Developed and managed projects; managed a team of 8 individuals, delegated tasks, reviewed team members’ work, adhered closely to deadlines and to budget, developed and revised ideas, and implemented project.
- We took full responsibility for the UK site and social media presence, completely redesigned the website and social media resulting in significant increase in engagement and traffic (+28% month on month).